T&T Heating & Cooling — Brand Design Contract

§1

Logo System

Circular badge — a green-hatted leprechaun shouldering a lit stick of dynamite ("Dynamite Comfort") over the T&T HEATING & COOLING wordmark. The mascot is the brand's personality — keep it.

Primary · on light (cream / white)

On dark · place the mark on a light chip (no reversed version)

T&T Heating & Cooling

Nav lockup · mark + wordmark

Logomark · favicon / app icon, 32px min

	Correct	Never
Placement	Top-left of nav, with wordmark	Centered; wordmark with no mark
Min size	Nav ≥ 60px tall (50px mobile); favicon 32px	Below minimums; stretched
Clear space	≥ half the badge height around it	Crowded against links/edges
Color	Full color, as-is	Recolored, effects, low-contrast bg

§2

Color System

Deep Green#123C10Headings, brand text, hero base

Orange#FD600CPrimary CTAs, accents, links

Orange Dark#D94F00Button hover

Cream / Sand#F7F3EAHero left, CTA, light sections

Ink#15201ABody text on light

Muted#5B6553Sub-text, captions

Near-Black#0F0F0FFooter, dark util bar

Hairline#E7E1D4Borders, dividers

⛔ Deprecated — never use: #0a1628 (navy — never use).

Contrast law: dark text on light, light text on dark. Never green-on-near-black; never white/cream-on-cream.

§3

Typography

We Keep Northeast Ohio Comfortable.

Headings are Space Grotesk, uppercase, tight tracking. Body is Public Sans, sentence case — honest, plain-spoken, easy to read. This pairing is the brand's entire type system; no other faces.

Headings: Space Grotesk 500/600/700 · Body: Public Sans 400–800 · loaded via Google Fonts

§4–7

Spacing · Radius · Shadow · Motion

Token	Value	Use
Container	`max-width:1180px`, 24/48px gutter	All page content
Signature radius	`border-radius:0 16px 0 16px`	Buttons + cards (cut-corner)
Hero image clip	`polygon(9% 0,100% 0,100% 100%,0 100%)`	Diagonal edge on hero photo
Shadow	`0 16px 40px -22px rgba(18,40,10,.4)`	Card hover-lift only
Motion	0.15–0.2s ease; ≤3px lift	No bounce / parallax / autoplay

§8

Components

Buttons

Get a Free Estimate ↗ View Services

Primary = orange fill / white text. Secondary = white fill / green text / hairline border. Both cut-corner. Never fully-pill or fully-square.

Structural rules

Element	Spec
Nav	White bar · dark-green links · orange CTA · green util bar (`#123c10`) above with white text + FB/IG/Yelp/Google icons · green hamburger. One markup, every page.
Hero	Split — cream left (green/orange heading + muted sub + CTA), real photo right with diagonal clip. Readable text on cream. NOT a full-bleed photo with text overlay.
CTA section	Cream background (separation from black footer), deep-green heading, orange eyebrow, orange + ghost buttons.
Footer	Near-black `#0F0F0F`, white text — brand + Services/Company/Contact columns + centered copyright & socials. Byte-identical on every page.

§9–10

Imagery & Voice

Imagery: real T&T crew + job-site photos first; their own licensed stock second. Honest, local, hands-on. Hero/team photos show the full crew — heads never cropped. Never substitute generic stock people for the crew when a real photo exists.

Voice: we/our · confident, honest, family-driven, plain-spoken. Motto: "Dynamite Comfort in Every Climate." Banned: any 24/7 / "emergency" / "any hour" / "around the clock" / "we answer every call" / specific "X-minute response" language — T&T is Mon–Fri.

§11

Locked Business Facts

The verified facts for the T&T brand — use these exactly, everywhere.

NAME T&T Heating & Cooling · owner Sullivan "Sully" Townsley

PHONE (440) 370-6774

EMAIL tnthtgncooling@gmail.com

ADDRESS 45160 N. Ridge Rd, Amherst, OH 44001

HOURS Mon–Fri 7am–5pm · Sat 8am–5pm · Sun closed

EXPERIENCE 13+ years of hands-on experience

CREDENTIALS Ohio Lic #51210 · EPA-certified · Mitsubishi Diamond Contractor · ACCA member

AREA Lorain, Erie & Cuyahoga County (Amherst, Elyria, Lorain, Vermilion, Avon, Sandusky, Huron, Westlake…)

REVIEWS 5.0★ across 83 Google reviews

SERVICES AC Repair & Install · Furnace Install & Repair · Heat Pumps · Indoor Air Quality · Water Heaters · Maintenance Plans

MAINTENANCE $100 one-time tune-up · $16/mo both systems ($8/system) · PaySimple enroll

SOCIAL Facebook · Instagram @tt_hvac_oh · Yelp · Google

§12

Anti-Patterns — Hard Fails

Not preferences — rules. These are the things the T&T brand never does.

Green text on dark/near-black backgrounds (use white/cream).
White/cream text on cream/light backgrounds.
Any 24/7 / emergency / "any hour" / "around the clock" / "we answer every call" / "X-minute response" claim. Mon–Fri 7–5 only.
Stats, reviews, pricing, and credentials must match the verified facts in §11.
NW-Ohio geography (Defiance, Napoleon, Maumee, Toledo, Findlay, Bowling Green…) or fake utilities ("Lorain Edison").
Stock-photo people standing in for the crew when a real T&T photo exists.
Cropping crew members' heads in the hero, or unreadable text over a busy photo.
Wrong button radius — fully-pill or fully-square. Always cut-corner 0 16px 0 16px.
Non-uppercase or non-Space-Grotesk headings; body not in Public Sans.
Deprecated navy #0a1628 anywhere.
Unverified brand/dealer claims (Carrier/Lennox "authorized," etc.). Only §11 credentials.
Logo misuse — below min size, recolored, crowded, low-contrast.